Consumers expect to direct message, voice chat or video call your brand when they’re in a moment of need. Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Why should your brand use social messaging apps? From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community.

In this guide, we’ll break down the 11 most popular social messaging apps and their use cases.

Do they need help using your product or service?.

Are they looking for a video consultation with an expert before buying?.

Do they want a quick response to a frequently asked question?.

When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand. These channels are approachable for consumers, social media managers and customer care specialists alike.

Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints. So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps. But finding ways to talk directly to your consumers can seem intimidating. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. Several hours later, the firm released a more comprehensive drill down into the specifics of the incident, where the “bad software deploy” was revealed to be a single misconfigured rule within the wider Cloudflare firewall.Social media messaging is an integral part of daily life for most of us. The service has more than 16 million customers ranging from the chat service Discord to the dating site OkCupid.Ĭloudflare attributed the downing to a “bad software deploy” creating a “massive spike” in CPU utilisation across its network. This error was caused due to an outage at Cloudflare, one of the world's largest internet security and CDN (content delivery network) service. Facebook experienced one of its longest outages in March due to a server configuration change.Įarlier this week, users trying to access many websites came across '502 Error' pages for over an hour. The new features or update packages are delivered in phases by a host of different servers or data centres.

This is also the reason why product updates don't hit all users at the same time. This is because the platform relies on multiple data centres around the world and the issue could be restricted to just one of them. It's also widely seen that outages are often restricted to regions and do not affect all the users globally, simultaneously. When we factor in larger networks like Facebook, the situation becomes even more complex since they rely on thousands of stacks of servers to serve billions of users.

Popularly, many even say 'server down', meaning the machine isn't capable of serving traffic and is off the grid. In the internet age, when a server shuts down or stops serving requests, it's termed as an outage. It is defined as a period when the power supply or other services aren't available or the equipment has closed down. Other operations like loading the algorithmic feed, sending messages on WhatsApp, and delivering ads were working fine. The company hasn't elaborated further on what the exact issue was, but we do know it only affected the transfer of pictures and videos. Users moved to Twitter and complained about the prolonged outage that lasted almost 10 hours.įacebook was quick to say it was aware of the problem and was “working to get things back to normal as quickly as possible.” It later added that the issue was triggered during a maintenance operation. The parent company Facebook was quick to acknowledge it was experiencing an outage and assured that services shall be restored soon.Īccording to, which tracks website issues, the problems started around 5 AM Pacific time and appeared to impact users across the globe, particularly in the United States and in Europe. Last night, millions of users across the globe weren't able to completely use Instagram, WhatsApp, and Facebook.

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